Founder of the Virgin Group, English businessman and investor Richard Branson is having a good time in Saint Lucia – and is telling the world about it.
The business mogul has been tweeting and writing about this time on the islands, drawing attention to the destination.
In one tweet, Branson wrote that he was in beautiful Saint Lucia, looking up at the beautiful piton.
He said it looked absolutely magnificent and he wondered whether his team members should climb Gros Piton. They did – and published a series of snapshots of their journey.
The virgin airlines founder’s tweets have been a hit with locals and visitors alike.
For many, it has brought the type of online attention to Saint Lucia that every island craves, but few can afford.