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Soleil Country & Blues Goes On Despite Failure in “securing a headline act”

PRESS RELEASE:-Saint Lucia (September 25, 2017)

In February of 2017 The Events Company of St. Lucia Inc. (ECSL) launched the Soleil Saint Lucia Summer Festival, which kicked off with Saint Lucia Jazz, followed by Roots & Soul in June, and Carnival in July.

ECSL is currently preparing to stage the Blues Festival from September 28th to 29th, 2017 at the Sandals Halcyon Beach Resort. The Blues festival will feature a mix of highly acclaimed local and international acts, featuring Carl Gustave and Shemekia Copeland on Thursday 28th, September and child prodigy Brandon “Taz” Niederauer and American Idol finalist Clark Beckham on Friday 29thSeptember.

Only the Country segment of the initial Country & Blues Festival, has been postponed, due to challenges with securing a headline act. While much progress was made with this critical item, to the point of confirmation, closing the contract became prohibitive when ECSL was informed at the last minute, that it was not practical for the artiste to be in St. Lucia on the scheduled date – due to other bookings closely scheduled to our engagement.

Attempts were made immediately to replace this original “pick” with an equally well-known act. However, this too became challenging when this artiste became obligated to participating an international relief event for Texas, post hurricane Harvey in August of this year.

Subsequently other acts were explored. However pinning down the most ideal artiste based on availability and budget seemed challenging especially at this late stage.

The Food & Rum Festival, which was originally slated for November 2017, will be staged in 2018. CEO of ECSL Thomas Leonce noted, “Once we got a full appreciation for the competitive environment, we determined that the Food & Rum Festival would need to be designed to significantly differentiate it from other same type events staged regionally and internationally. There is significant international interest in this event from potential sponsors, who have also requested more time to enable proper leveraging of their sponsorship contribution.

Arts & Heritage month, which is another festival in the Soleil Saint Lucia Summer Festival series is being presented in collaboration with the Folk Research Center (FRC) and the Cultural Development Foundation (CDF), with a full month of activities in October 2017.

“We are fully committed to meeting this mandate and have taken a very systematic and analytical approach to event execution, at a time when every valuable resource must be well placed” comments Thomas Leonce Chief Executive Officer of ECSL. He concludes, “We have proven that this is doable, and with reduced resources at that.
To arrange for a special interview with Thomas Leonce CEO of ECSL please call 458 7139 or email ecsl@stlucia.org

Full details about Soleil – the Summer of Festivals can be found at www.stlucia.org/summerfestival.

For more information about the island of Saint Lucia, call 1-800-456-3984, or 1-888 4STLUCIA or visit http://www.stlucia.org/.

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