GIS – THE AGREEMENTS ARE DESIGNED TO INCREASE THE DESTINATION BOOKINGS FOR 2018.
Saint Lucia has amplified its marketing drive to boost the island’s spring and summer bookings for 2018 with strategic marketing campaigns being executed with our partners at Expedia, and with Costco Travel.
Both agreements are designed to increase the destination bookings for 2018, by targeting the US consumer at the point of sale.
Running from March through June, Saint Lucia will have a dedicated landing page on Expedia.com. The page provides a unique opportunity to promote the destination on the largest US online tour operator and second largest online market research portal for travel. The three-month campaign will feature hotel specials and information on the Soleil Saint Lucia Summer Festival, with a travel window from April 2 – September 30.
Saint Lucia has targeted the West Coast and North East of the United states through its partnership with Costco Travel. For one-month, Saint Lucia will run destination television advertising four times an hour, across the 58 stores that cover Los Angeles, Maine, New York, New Jersey, Vermont, Massachusetts, Rhode Island, Connecticut, New Hampshire, and Pennsylvania. Together with the advertising in Costco Travel Magazine this initiative gives Saint Lucia access to the tens of millions of Costco members within the designated North American regions.
Commenting on the marketing initiatives, the Saint Lucia Tourism Authority’s Director of Marketing in the USA, Kelly Fontenelle, stated: “These initiatives have enormous potential for growing the demand of US travel to Saint Lucia. With more people researching destinations online and using online portals to book vacations, Expedia puts us right in the hands of consumers. Costco Travel’s 17 million membership gives direct access to Americans seeking that next vacation. Both platforms are ideal marketing real estate.”