[Press release] The ground work continues full speed ahead for making history on Saint Lucia when two undisputed Caribbean kings Machel Montano and Austin “Super Blue” Lyons unite on stage with Saint Lucian artistes for a musical explosion featuring pure legendary vibes.
Veteran promoter and ‘Soca Kingdom’ tour organizer Jermaine Magras of J.U.M.P. (Jay Upscale Marketing and Promotions), says the Wednesday, July 11th event promises to be an unforgettable show. Jay Upscale is a celebrated mega-event curator with an impressive resume of clients, events and brands. Building upon his early pursuits in the urban event market in New York City, Jay continues to revolutionize the entertainment sphere through oversight of the production of some of the largest Caribbean events in the Western Hemisphere.
With chart-popping Grammy nominated artistes that include Cardi B, Machel Montano, Bunji Garlin, Bounty Killa and Beenie Man who’ve performed at his many sold out events attended by thousands across Trinidad, Jamaica, Barbados and various cities in the USA, Jay is beyond humbled and excited to bring the Soca Kingdom tour to his native Saint Lucia in 2018. “For me this is the realization of a dream come true, one that not only exposes the best of regional talent to Saint Lucian audiences but that also provides a platform to showcasing the best of Saint Lucian talent to the world,” notes Magras.
To be held at the Darren Sammy National Cricket Stadium, Saint Lucia is the first stop of the highly anticipated tour outside of Trinidad and Tobago and kicks off other mega shows in production for Barbados, New York City and Miami before the year is out.
Based out of Trinidad and Tobago, both artistes are considered musical legends in their own rights. They each boast numerous accolades under their respective belts with countless award winning singles and records. Super Blue has won the annual Trinidad Carnival Road March title a record-holding ten times and has also won the International Soca Monarch title a record seven times. He is hailed as the originator of the “jump and wave” style of soca paving the way for many other popular artistes in this genre today.
Taking the torch from legends before him, Machel continues to create avenues for mainstreaming the soca music art-form with his Soul Train and Grammy nominations in recent years, individual collaborations with global artistes like Wyclef Jean, Tarrus Riley, Damian Marley, Pitbull, Major Lazer and Ariana Grande, and performances at mega cultural events like Coachella in 2016.
Early bird tickets at ECD$100.00 are available at various outlets island-wide and online at www.Eventbrite.com. Cabanas for the much anticipated Soca Kingdom concert that boast up-close stage viewing access with premium drinks, bottle service and delectable treats are already sold out.